visual identity for a festival
The theme of the 42nd edition of the festival is Ride or Die.
We wanted to avoid a literal or trivial interpretation of “ride,” so we created
a visual identity inspired by the photo galleries we all have on our phones — snapshots of the rides we’ve all experienced at some point: the adrenaline, the fun, the chaos, and the energy of the moment.
Photos: Sofiia Shakh
Design: Sofiia Markova, Ondřej Skořepa